How does topic-based monitoring reveal strategic opportunities other analytics miss?

Topic segmentation uncovers hidden patterns in aggregate data. You might have 25% overall citation rate, but topic analysis reveals 55% on 'Security' queries and 9% on 'Pricing'—actionable insights buried in averages. The dashboard shows citation trends, competitor strength, and content gaps per topic, revealing where you dominate, where you're invisible, and which topics offer the highest ROI for content investment.

Should topics align with our internal departments or customer use cases?

Align with customer use cases and how prospects search, not internal org structure. Your 'Enterprise Solutions' department might handle three customer-facing topics: 'Compliance & Security', 'Team Collaboration', and 'Data Integration'. Topic structure should mirror how AI systems categorize information and how users ask questions. The platform's topic-based tracking then maps directly to actual AI visibility across customer journey stages and pain points.

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Marketing

Topics

Thematic categories or subject areas associated with prompts and content.

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What is Topics?

Topics are broad thematic classifications that help organize and analyze prompts, questions, and content. For example, 'Marketing Automation', 'Customer Support', or 'Data Analytics' are topics. Tracking performance by topic helps identify which subject areas your brand dominates in AI responses and which require content investment. Topics enable strategic prioritization of GEO efforts across different areas of expertise.

How Qwairy Makes This Actionable

Organize your prompts by topics in Qwairy to segment your monitoring. Track performance by topic, identify strong and weak areas, and prioritize your GEO efforts by thematic category.

Frequently Asked Questions

Start with 3-5 core topics aligned with your main product categories or service areas. This provides actionable segmentation without overwhelming analysis. As your GEO program matures, expand to 8-12 topics for granular insights. Qwairy's topic performance dashboard makes it easy to spot which thematic areas drive citations versus which need content investment, enabling data-driven resource allocation across your expertise areas.

Prompt

Technical

Question or query asked to an LLM to obtain a generated response.

Keyword Opportunity

Optimization

Keyword or query presenting strong visibility potential in LLM responses.