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Qwairy
Metrics

Citation Rate

Percentage of relevant prompts for which your brand or site is cited as a source.

What is Citation Rate?

The Citation Rate measures the proportion of relevant questions for your domain where your brand or site is actually cited. For example, if you track 100 prompts in your industry and you are cited in 25 responses, your citation rate is 25%. This metric is essential for evaluating your perceived authority and the effectiveness of your GEO strategy over time.

How Qwairy Makes This Actionable

Qwairy calculates your citation rate by tracking how many of your monitored prompts result in brand mentions or source citations. Monitor this KPI to measure your GEO effectiveness.

Frequently Asked Questions

Citation rate measures the percentage of tracked prompts where you're cited (breadth of coverage). Reference rate measures how frequently you're referenced across all AI responses (overall visibility). You could have high citation rate (appearing in many different contexts) but low reference rate (rarely mentioned overall), or vice versa. Both metrics together provide complete visibility picture.

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Related Terms

AI Visibility

Metrics

Measure of the frequency and quality with which a brand appears in responses generated by LLMs.

Prompt Tracking

Metrics

Continuous monitoring of specific queries (prompts) to measure a brand's visibility in LLM responses.

Source Citation

Metrics

Reference to a URL or website as a source of information in an AI-generated response.

AI Citation Tracking

Metrics

Monitoring and measuring mentions and references of your brand or content within AI-generated text.

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Citation Gap

Situation where AI platforms cite competitors' content but not yours for relevant queries.

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Claude

Language model developed by Anthropic, designed to be helpful, harmless, and honest.

← Back to GlossaryLast updated Oct 18, 2025